"AdSense Ads From Google"

By Juhani Tontti

You have seen those tiny text ads on the Google search results pages or on other web sites. They are very popular and called Google AdWords Ads. The advertiser has to pay only when a watcher clicks the ad. They are also called PPC or pay-per-click.

These "AdSense Ads From Google" are very targeted to the topic of the page, where they are located, which raises the effectiveness of the campaigns.

This feature makes them also useful to the page visitor, because he can get even more information of the topic he is searching.

1. Why should I as a webmaster place ads on my web site?
With "AdWords Ads From Google" you will get two benefits: a visitor will get more information about your topic and you can earn money every time your visitor clicks the ad. With these tiny ads you can get a lot more content into your page.

2. How can I get "AdSense Ads From Google" on my pages?
You have to go to Google and send an application to Google.

They will check if your site has the quality, which fullfils the requirements of Google. This process will take a few days. After you are approved, just follow the detailed instructions from Google AdSense site.

3. Can I decide the look and form of ads?
Google has a good selection of different forms and looks. First it is important to think the basic idea of your site. How do you want it looks like? Do you want that it is clean or are ads possible? The most important issue is not ads but the content of a single page. Ads just complement the content.

Concerning "AdSense Ads From Google" you can decide the colours, forms and sizes and places of the ads. Google has made this very easy, you can pick the version of ads you want. They are totally customisable ones.

Actually you can also show "picture ads", i.e. normal banners etc. Google recommend, that you do some tests with your ads. You can test which ads work, the locations on your page, the colours etc. Tracking then tells, which ones to pick for the future.

4. What about my competitors´ads?
This is a good question. Why let your toughest competitors advertise on your page and draw your visitors into their pages. The "AdSense Ads From Google" - service includes a possibility to filter out your competitors by URL.

5. Do I know which ads get the clicks and which not?
Google has a system to track the results of every single page and ad. With this feature you can change the places of the ads on the page and skip those ad-units, which do not work well. They call this “optimization” of ads.

6. How Google pays?
You can get payments either by checks or electronically directly to your bank account. Each month´s earnings will be paid within 30 days.

7. Other services of "AdSense Ads From Google".
Google has collected a “full package” of information at http://www.google.com/adsense - pages. It is worth visiting. And remember to read “ terms of usage” very carefully to be able to avoid errors. Are you ready? Ok, go to http://www.google.com/adsense and start earning!

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