5 Killer Online Business Ideas To Stand Out From The Crowd.
Posted in: Online business ideas
We all internet marketers read more or less the same kind of information, or even the same information and regard the same names as authorities.
This is good and bad. Bad, because our online business ideas also start to look the same. So where is the uniqueness, how we make the difference and build our brands?
Well, as you have already guessed there ain`t any single answer, but when I have thought my own online business ideas, my answer has been most often: try to put yourself into the trousers of your visitor or target group or market.
1. Think Emotionally, Not Logically.
Many people still think that other people will do their decisions by using their brains and calculators, according to logical determination.
Well, I still argue that people make their decisions mostly according to their emotions, feelings and their exitement.
These are the factors ( so I believe ) which makes the difference. This is very natural in the internet market, where the supply is so huge and so many good online business ideas available.
The difference is some kind of the combination of brand image and the emotions, which a site visitor has at a certain moment.
This is called want marketing. So people buy what they want and not what they need. A man may need a SUV but buys a sports car. A newbie, who has just started to market online business ideas wants money, but needs kow-how.
2.Think People`s Wants, Not SEO.
Okay, if you have decided to drive a huge amount of traffic to your online busines site, using search engine optimization, that´s okay.
But if your site is stuffed by odd, long tail keywords and the reader really cannot understand it or sees it totally bad language, what happens? He escapes at that very moment.
3.Think What Kind Of Memories You Will Make.
Animals live in this very moment, but we human beings live in our memories. Yes, in memories.
Think about your visit to some site. Even if you have left it after a short surfing, you will come back, if your memories are positive. Then you will remember it.
The real online business ideas marketing, the kind that creates residual customers and customer relationships, is not about coupons, sale promotions, or deep discounts; it’s about delivering memories.
4. Think Stories, Not Sales Pitches.
Have you heard the story about ex-restaurant worker Stone Evans, how he was always broke until he started his…
We all love stories and those who market online business ideas must use stories instead of hard sales pitches. No-one wants to be an object of the salesman. But there is nothing wrong with the stories.
To-day we have multimedia Net possibilities and we can tell stories by delivering audio and video presentations, which capture the imagination and take home the online business ideas, so our audience will not forget it.
The good stories are memories, which people remember, because they keep them in their feelings. Nothing informs, engages, and excites, like a good story.
5.Think Focus, Not Confusion.
When we market our online business ideas, we must have a clear promise to our site visitor, which tells in a second, what we have to offer. How we want to satisfy his wants.
Trouble is that so many try to tell everything about his online business ideas, that he confuses the visitor totally.
A clear focus, or promise, is a great customer service, because it helps the visitor to form a picture about the site.
Juhani Tontti, B.Sc., Marketing. Be Creative And Stand Out From The Box! The Only Chance To Make A Real Residual Online Income Is To Think Differently. Visit My Online Business Ideas Site To Learn More.
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