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It sounds odd but the headline asks exactly the right question.
When I regularly surf the Net, very few internet marketing blogs look nice and I doubt that most owners have no plan for their blogs.
Blog is not necessarily like a website, but it has it`s own features, like a personal car has vs. a truck, both are cars but so different ones.
My opinion is that to be successful and to be a powerful weapon in your internet business arsenal, your blog must have a plan: why it is in the Net?
What jobs it has to do, what is it`s role in your communication mix? To have a blog and to write into it is not an answer.
I have very good experiences about blogging and this is the main reason, why I have collected these ideas into the form of this post.
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