The article marketing is a process, where the reader goes through a certain decision making process and ends to an effective landing page.

So in a way the landing page is the destination, the climax of this process. This fact should make you to think, whether it works as planned!

The whole idea of the article content is to persuade the reader to want more, to click the link in the Bio Box.

The power of the article marketing comes from the facts, that it is personal, your own voice and that it reveals the best benefit of an effective landing page..almost.

1. To Raise To Curiosity To The Top Just Before Landing, That`s The Major Job.

An effective article copy works like a good movie, you will get bites little by little but the curiosity must increase, until you just cannot be without clicking the link.

A working article marketing is a planned process, where all parts target to the climax, when a visitor lands to the effective landing page.

This means that, if the visitor has found out your article from a directory, the copy pre-sells the idea of the article and the article pre-sells the idea of an effective landing page, where the sales will happen.

2. Does The Desired Action Happen On The Landing Page?

Before the landing page, the visitor has gone through some phases of the process: he has seen the small text about the article on the article directory list, clicked it open and read the article, maybe 500 pages.

Now he is enthusiastic about the content and is eagerly waiting, what the landing page will offer.

3. Does He Meet A Kilometer Long Sales Page?

Hopefully not.

Now it is the time for real action. The visitor just don`t want to study more.If you have not yet picked optin email address, this is the right moment.

Give the visitor a very useful gift for his information and you will make yourself possible to keep contact with him later on.

4. Test Your Landing Pages By The Article Marketing.

Article marketing is a great way to make some split testing to be able to find out the best versions for the landing pages.

You simply alter the key components of the landing page, text, images and positions and see how many of your article readers will click each version and how many of them will fill in the optin form.

5. Change The Content Of An Effective Landing Page Every Now And Then.

Your visitors love new things, like people in general. Change the content of the landing page regularly, some of your visitors are repeated ones, and they see that you follow the time.

The first impression is important. When a visitor lands to the landing page, what he sees immediately, the image, determines whether he wants to go on.

Juhani Tontti, B.Sc. Marketing. I Love Article Marketing, The Best Pre-Selling Method I Know, Which Has Brought Me So Good Results.

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