5 Killer Tips How To Optimize Your Home Internet Business Ideas - Site For Both Google And Yahoo.

By Juhani Tontti

Google and Yahoo think differently: with my favorite keyword, internet business, I get 219 million hits at Google, where I am # 3 and 991 million hits at Yahoo, where I am # 260!

The question is, can I rank well also at Yahoo?

The reason for this problem is that these both engines, which represent about 70 % of all searches, have their own algorithms, i.e. rules according to which they put the sites in a certain order on the result pages of a particular keyword.

1. The Basic Differences Between Google And Yahoo.

The differences are natural, because Google and Yahoo are competing services. We can think that they in a way complete each other by offering their own answers to the searches.

Google owns a PageRank – system patent, so other engines cannot use it and that is why they have developed their own algorithms.

Generally speaking Google puts more emphasis on the quality backlinks especially from other related, high Google PR web sites.

The more backlinks your site has, the better placement it will get for that particular keyword, in my case: home internet business ideas, which is the keyword of this page and where I am ranked # 2 at Google.

Yahoo evaluates the url, meta tags and the keyword density as important search engine optimization factors.

Well, what a difference in algorithms: Google appreciates the web site popularity or connections with other related sites (off-page factors ) and Yahoo on-page factors. But if we want a high ranking in both engines, it is very easy.

2. Use High Demand Keyword In The Url.

To say it clearly, I will not change my url, because it works so well as a home internet business ideas - brand. And it is pretty well-known on the market. But the experts recommend that the url should include the related, high demand keyword.

Both Google and Yahoo see the keyword in the url important and Yahoo even as one of it`s main optimization factors.

The keyword rich url is important because some web sites put the domain as a backlink, so the keyword rich domain works as an anchor text, which is important especially for Google.

3. Put Keywords Into The Meta Tags And Into The Copy.

The meta tags are important in search engine optimization ( SEO ), despite of the fact that their importance is decreasing, but especially Yahoo appreciates them. Insert the keywords into the title, description, keyword tags and all over the copy.

4. The Keyword Density.

Every single home internet business marketer has a different opinion about the keyword density but I learnt from the experts, that the right density should be as high as 8 % but not over. The high density is important for Yahoo especially.

5. Use Sitemap On Your Home Page.

The home internet business sitemap is important for the search engine spiders, because it makes it easy to access all the important pages on your site. But it also serves the visitors, because now they see from one list, whether the site has topics which interest them.

Juhani Tontti, B.Sc., Marketing. Conquer Both Google And Yahoo! I Invite You For A Short Visit To My Home Internet Business Web Site To Find More About The Topic.

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