How To Do Reciprocal Link Exchange And Increase Web Site Ranking?

By Juhani Tontti

Your website is as profitable as it´s sum of reciprocal links. The best way to build your online presence is to find out how to do the reciprocal link exchange with other sites. Without links your web site is lonely. The links will bring customers and will increase web site ranking.

Why and do the reciprocal link exchange ? The answer is simple: the reciprocal link exchange is like a business connection: we trust and recommend each other. Reciprocal link exchange is a commitment between sites. Links between two competing sites is okay. Both will bring customers to each other.

Here is some guidelines how to do reciprocal link exchange:

Link with sites related to the topic of your website

Link with sites, which has higher page rank than your site, so they will increase web site ranking of your web site.

Most search engines count the number and quality of reciprocal links, when judging page ranks. Links means to them usefulness: they think that the more links point to your site, the more important it is to engine´s customers = searchers.

When I thought how to do the reciprocal link exchange, I found out that it was very time consuming, so I used a software called LinkMachine , which has also a free Trial Version. LinkMachine has also a SEO - feature, which is useful to increase web site ranking especially at Google, the world´s biggest search engine.

With LinkMachine you can find out how to do the reciprocal link exchange and manage all links easy. It allows you to pick links with we sites with certain page rank, with certain topics, pick web sites that link to certain sites, use anchor texts, remove web sites, change email copy, re-ask links and find out how to beat your competitors.

After your website has been on the internet for some time and you have done reciprocal link exchange, I recommend that you will follow the number of links by using this Free Tool and compare your numbers with those on the top of Google search results with your keywords. I check my site´s page ranking regularly and think, what things I should do better to increase web site ranking in order to reach the first page or pole position with my keywords. Here is a FREE tool , with which you see if your site is on the first 3 pages of major search engines.

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