"The About The Author Box" Solves The Success Of The Internet Marketing Article.

The target of the internet marketing article is to pre-sell the idea of your landing page. That`s the condition, that you can make money on the internet with the article marketing.

When the reader arrives to the About The Author Box, that`s the moment of truth, because you cannot sell anything real in the article copy, only ideas.

The moment of truth means, whether you can make the reader to act or not.

If the Box text has been written in a right way, the reader is more than willing to click the link in the About The Author Box. That is the real internet marketing or business part of the article.

The box text is quite simple to write, a few words, but the meaning of each word is the more important. I`ll go through these small things in this article.

1. You Have Two Choices, The Plain Text Or HTML.

The requirements of the box text come from the receivers, the article directories or websites. But all in all, if you use an article submission service or software you don`t have to worry about this issue.

Those internet marketing article directories, which accept HTML content, accept HTML About The Author Box. The HTML Box is a grand way to make the reader quickly click the link and is surely more effective than the plain text version.

Many times the internet marketing seems to be the art of the details. If the reader has to copy the url and then paste it on the search bar, it can be too long route compared to the quick and easy hyperlink in the Box.

2. The Persuasive And Short Copy Is The Most Effective. Remember To Call To Action.

A short Box copy has simply better chances to get published, which is the reason why the publishers prefer it.

An ideal length is max. 300 characters including spaces, punctuation and the HTML tags.

3. Make The Box Text Very Personal.

Remember to write your name into the copy. The box is like AdWords ad, which advertises yourself and the idea of the coming landing page.

It`s one of the best places to build trust, brand image and to make the reader enthusiastic about your idea.

The personalization of the internet marketing brings the benefit that people learn to know you and trust you.

You see, when about 5 contacts are needed before a single person starts to trust and buy, the About The Author Box with your name in every internet marketing article box is a great way to get this needed repetition.

Soon you will be seen an expert.

4. The Anchor Text Brings The Related Backlinks.

Remember to write the full url into the hyperlink together with the keyword ( anchor text )with a short text ad about your offer.

Write the full url also into the plain text version, because many directory editors will change the url text into the clickable version, which means more traffic. Bonus!

5. Make Your Box Search Engine Friendly.

It is very wise to use different anchor texts or keywords in the different article boxes and thus to reach high search engine rankings with several keywords and you have even better chances to make money on the internet.

6. Limit Your Backlinks Into One.

This is my advice, because if you use for instance three links, your reader is totally confused about the landing page.

You see, the internet marketing About The Author Box has very important role in the article marketing and in your chances to make money online.

Plan it carefully, word by word, and you will prepare a one more winning element into your marketing. Just Do It!

Juhani Tontti, B.Sc., Marketing. Please Visit My Big Collection Of Articles To See How I
Make Money On The Internet And Get Some Tips For Your OwnInternet Marketing. It`s Here: www.Way2Miracle.com

[Home Business Top Pick] [Home] [Internet Business Ideas] [Get Own Web Site] [Internet Marketing]