Get Targeted Web Site Traffic By Keyword Research And Optimization!

by Juhani Tontti

Keyword research and optimization is the topic, which many people forget, when they try to get targeted web site traffic. That can be costly, because when people search home internet business ideas, they use keywords. So keywords are important to increase search engine ranking and for your business.

As a result of good keyword research and optimization , you can find keywords, which can raise your site on the top position of Google search results, the most popular search engine. This kind of targeted web site traffic from search engines is the best kind of traffic and it is totally free.

As a result of keyword research and optimization you can optimize your business website. That means that you´ll get keyword density up to 1 - 4 % for your most important keyword, so if the web page consists of 500 words, you have to repeat the main keyword 5 – 20 times. And the other 2 – 3 keywords a little bit less.

When you do the keyword research and optimization, follow these guidelines:

Pick keywords or – phrases, which describe the topic of your own internet business website
Pick keywords, which are searched 1.000 – 3.000 times per month ( Overture ) to keep the competition moderate.
Enter your keywords into Google and check the page ranks and the number of backlinks of the top 5 web sites per search. My opinion is that all page ranks and the number of backlinks must be lower than the same figures of your own internet business web site. Then you can beat them and become nr. 1 in search results.

Okay, now you need an effective software for your keyword research and optimization. I have used and recommend WordTracker , which is one of the most appreciated in the Internet.

From WordTracker you´ll get unlimited number of keywords. It´s keyword research and optimization covers 8 search engines, 3 directories and 4 Pay-Per-Click engines. You can sign up for 24 hrs, a week, a month or a full year. They have also a free trial.

It is good to start keyword research and optimization by brainstorming at "Keyword Universe". Just select word or phrase, which is tightly related to your website topic and let WordTracker suggest keywords or - phrases.

I am sure you have where to choose from.

One thing: to be effective, the keyword research and optimization must have the competion analyzes feature, which WordTracker has. Let´s take an example: you have 150 keywords proposed by WordTracker, which set them in order of KEI.

What is KEI? KEI= Keyword Effectiveness Index, which shows immediately, which keywords are the most effective. In keyword research and optimization it means that the best in KEI - list has least competion. You have just found out keywords with small competition.

It is said that by choosing wrong keywords you can, and take this seriously, loose the whole game. On the internet everything is about the information.

Use the keywords research and optimization - results by putting selected keywords into:

the page title tag
the head 1 and head 2 tags
the image alt tags
the keyword meta tags
the most important keyword or – phrase have to be 1 - 4 % of the total number of words on the page

Please remember to be realistic, when doing the keyword research: choose terms, which are searched 1.000 – 3.000 times per month, not those searched 500.000 times, because there the competion is too hard.

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